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At Shocase, we collaborate with brands to elevate their success through tailored strategies in distribution, market entry, and M&A turnarounds. We empower businesses with insights, education, and visionary leadership recruitment while leveraging AI and data solutions to enhance customer retention and efficiency. From crafting impactful events to navigating new markets, we deliver results that redefine success.
Nisreen’s distinguished career spans leadership roles at global brands, including CEO of YOOX NET A PORTER and Virgin Megastore across Middle East and Africa. Pioneering women with her emphatic, inclusive leadership style –she now leads Shocase, focusing on brand development, investments, and retail excellence. Her ventures include one of the fastest-growing retail concepts for private collectors in Art, Music, and Fine Jewellery, serving on boards and building learning platforms like her Bocconi Leadership in Luxury Program and the Retail Leaders Circle.