- Your cart is empty.
"Lead with vision, adapt the resilience, grow with persistence. Along the way, take care of your team who will take care of you customers."
Nisreen Shocair
Nisreen Shocair is the CEO and founder of Shocase, where she champions brand development, investments, and retail excellence training globally. She has one of the fastest growing retail concepts for private collectors across Art, Music, and Fine Jewelry. Nisreen is the Ex-CEO for the Middle East at YOOX NET A PORTER GROUP and is a board member of Magrabi Retail Group and IKEA KSA. She has over 30 years in various sectors that include retail, media, technology, fashion, telecommunications, and e-commerce across six global markets.
Nisreen is an MBA graduate from London Business School and Columbia University in New York and has done global study programs in financial restructuring and economics in Chile and Argentina.
She has been awarded Female CEO of the Year by CEO Middle East and Businesswoman of the Year by Women in Leadership. Her recent awards are Women of the Year 2023 by Emirates Women and Achievement in Technology Arab Women Award by Arabian Business. Nisreen is on Arabian Business 100 Most Powerful Arab Women’s list four years in a row and is listed in the top 100 Most Powerful Arab Women by Forbes Middle East. She is a regular speaker focused on female empowerment at conferences such as the World Retail Congress, Retail Leader’s Circle, Retail Week, and the Financial Times.
Fueled by her passion for diversity and inclusion, Nisreen is dedicated to fostering return ship opportunities for women and actively participates in government and industry policies that advocate and support female opportunity in the workplace – with her belief that starting sponsorship, internship, scholarship, and mentorship programs should start at a very young age.
Name Surname
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh.
Name Surname
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh.
Kenzy Alshurafa
Meet Kenzy!
With experience at industry leaders like Net-a-Porter and Shocase, she blends analytical thinking with creative execution to drive impactful results.
Kenzy specializes in crafting campaigns that boost visibility, resonate with audiences, and align seamlessly with brand goals. Her expertise spans social media marketing, event execution, and strategic partnerships—making her a key force in building brands that leave a lasting impression.
Our Brand and Project Manager, Kenzy brings a passion for helping brands thrive through innovative marketing and development strategies.
Christine Boshoven
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh.